Why Should You fringe the City?

With 30+ Fringe Festival venues stretching across Edmonton and more than 800,000 visits to Fringe in 11 days, you’ll find live theatre performances and lively patronage in Old Strathcona, the French Quarter, on 124th Street, Downtown, and more!

Fringe is more than a Festival – it’s a city-wide invitation to adventure. It’s a cultural phenomenon that puts Edmonton on the map. And, now it’s your chance to impress an audience already primed to discover something new…

FRINGE THE CITY is your business toolkit to get in on the WEIRD with us and turn community spirit into customer connection.

By celebrating Fringe and supporting the people who attend, you’re aligning yourself with one of Edmonton’s most recognizable cultural events and positioning yourself in front of an engaged audience looking for local experiences that feel like part of the Festival energy.

Check out some ways to get involved and make Fringe feel like a city-wide celebration below (and PS. if you offer Perks for Fringers you’ll land yourself on our official channels, now that’s a win-win!)

How to Fringe Your Biz

Here are just a few ideas you can Fringe-ify your digs. Take a note from Fringe Artists: Get creative! Be bold! Lean into the weird!

Host an Open Mic or Pitch Night for Artists

With 200+ shows in the mix, it can be tricky to decide on what to see. Open your stage or store up to Fringe Artists to pitch their shows to your patrons before the Festival!

Offer Deals or Discounts for Fringers

With more than 800,000 visits to Festival over 11 days, there are many, many folks wanting to explore Edmonton while they’re fringing. Give ‘em more reasons to visit you during Festival (and return year round)! Let us know, we’ll help get the word out!

Put a Fringe-y Dish on Your Menu

Maybe a green onion cake burger? A mini-donut martini? Menu options for quick pre-show bites are also a great way to encourage Fringers to sit down with you before or after they catch a show.

Become a Sponsor

Our sponsorship program boasts great benefits and fantastic opportunities to get the word out about your business, and the impact you make in our community.

HOT TIP

If you want to offer special deals or services to Fringe Artists, Volunteers, or Audiences get in touch so we can let these folks know through our ultra-secret inter-Fringe channels. Email us at sponsorship@fringetheatre.ca.