Fringe the City

Your Business Toolkit to get in on the WEIRD with us!

Fringe the City

Whether you’re in the business of hospitality or retail, corporate or nonprofit, small biz or large, Fringe is for you.

This year, with 40 venues stretching across YEG, Fringe is reaching into your heart and your neighbourhood, and we invite you to get weird with us.

Here are just a few ideas of how you can FRINGE THE CITY and help us celebrate Edmonton as the home of the largest, longest-running Fringe in North America (and one of the top five Fringe Festivals in the whole heckin’ world!). Check out how some of our pals in YEG are already offering Perks for Fringers — there’s plenty of ways to get involved!

How to Fringe Your Biz

Here are just a few ideas you can Fringe-ify your digs. Take a note from Fringe Artists: Get creative! Be bold! Lean into the weird

Tribute this year’s theme

Stay tuned for our 2026 theme announcement! And maybe offer a “Fringiest Outfit” award at your office.

Host an Open Mic or Pitch Night for Artists

With 200+ shows in the mix, it can be tricky to decide on what to see. Open your stage or store up to Fringe Artists to pitch their shows to your patrons before the Festival!

Put a Fringe-y Dish on Your Menu

Maybe a green onion cake burger? A mini-donut martini? Menu options for quick pre-show bites are also a great way to encourage Fringers to sit down with you before or after they catch a show.

HOT TIP

If you want to offer special deals or services to Fringe Artists, Volunteers, or Audiences get in touch so we can let these folks know through our ultra-secret inter-Fringe channels. Email us at sponsorship@fringetheatre.ca.