[Last Updated January 29, 2024]
Below are some of the most frequently asked questions by Artists. If you have further questions, please contact a member of our team!
Edmonton is able to support the oldest and the largest Fringe Festival in North America because of its vibrant, year-round investment in the theatre arts, complete with engaged and discerning Audiences. Your show will be among 200+ available to patrons, so we encourage you to network, speak to patrons on the Festival Grounds, appear at Fringe promotional events, and strategically use artist comp and Pump Up the Volume tickets.
Here, you will find seasoned Fringers who choose shows strategically – based not only on reputation and reviews, but edge, creativity, and uniqueness. And, with Fringe Theatre investing in marketing to develop new audiences – you will also find new theatre-goers who appreciate well-crafted, accessible shows.
Perhaps most notable however, is the loyalty you’ll receive from Edmonton patrons. Once you’ve recruited an audience you’ll find they are not only eager to follow you on your artistic journey for years to come – but they’ll also persuade their friends too as well. With that in mind, make sure to include your social media handles on your promotional materials, and be sure to engage followers on those sites!
Animating Festival Grounds develops new Audiences and increases tickets sales, while also engaging Audiences in other forms of art and creating a strong sense of community.
This holistic approach to fringing offers patrons opportunities to brush up against new forms of art, and encourages them to take chances and try something new. This elevates and enriches patron’s experience, creates larger audiences, and increases the opportunities for you to pitch your show.
For instance, a patron may come for a concert, but leave with tickets to a theatrical performance! Similarly, someone that was going to purchase one ticket to a show may now purchase three, because they can spend time enjoying Festival Grounds in between show times.
Indoor Lottery Program:
Fringe Theatre operates venues that support an average of 100 shows during Festival. These shows are selected by a lottery and scheduled by Festival Staff. Each show receives approximately $8,000 in in-kind support – including the cost of the venue rental and two venue Technicians.
Artists may apply to the lottery through the following streams: Local, National, International, and Theatre for Young Audiences. Applications open in October of each year and lottery draws take place in November. Outdoor Performances are also selected by lottery. Please see “What is the difference between the Outdoor Lottery and Busker Program” to learn more.
Bring Your Own Venue Program (BYoV)
BYoV is a stream for indoor Artists that allows performers to bring a show to the Festival through a venue other than one managed by Fringe Theatre. BYoV artists retain sole responsibility for all costs related to the production and promotion of their venue and related performances. BYoV is a great alternative for Artists whose show is better suited in an alternative space, or for those who did not win an Indoor Lottery spot.
With more than 500,000 site visits, Outdoor Artists play a big role in animating Festival Grounds.
Outdoor Lottery Program
Outdoor Stage performance slots are scheduled in advance of Festival by Staff. These shows are evenly distributed between the ATB Outdoor Stage and a designated Performer pitch.
In previous years, Outdoor Artists were able to apply as a Circle Show, which are scheduled daily through a lottery draw. The Circle Show program will not be active for the 2024 Festival.
Walk-By Busker Program
Outdoor Artists with smaller shows may consider applying to our Walk-By Busker Program, which opens in spring of 2024.
Application fees for Local, National, International and Theatre For Young Audiences shows are non-refundable $35 + GST.
- Local, National, International Theatre Artists Lottery Fee: $800 +GST ($840)
- Theatre for Young Audiences (TYA): $675.00 +GST ($708.75)
Outdoor Artists pay their full Lottery Fee at the time of their application. Outdoor Artists who are unsuccessful in securing a Lottery spot will be refunded the Lottery Fee, minus a $35 + GST Application Fee.
- Outdoor Lottery Fee: $625.00 +GST ($656.25)
If an application entrance fee payment is accidentally made twice, additional fees will apply to refund the second payment.
Learn more information regarding dates, deadlines, and withdrawing application guidelines here.
As a lottery Festival, we value transparency to guarantee an equal opportunity to all Artists. We want to ensure Artists are applying with a specific project in mind. Changes to critical information can appear as though a company has sold or transferred their performance to another company, bypassing our lottery wait list.
If a change has occurred, please contact Murray Utas, Artistic Director (email@example.com), who will determine if application amendments may be made.
Important Festival information and Artist forms to complete can be found in Eventotron, our Festival management system. Artist updates are sent via email and are directed through the primary and secondary contacts listed in shows’ Festival applications.
Trouble accessing the emails? You may have unsubscribed by accident! Please e-mail: firstname.lastname@example.org
Primary contacts are the show Producer and main contact for the group. They are the first point of contact for Fringe Staff if we have questions about your show or if we’re missing any information. Both the primary and secondary contacts will receive emailed Artist Updates and will be able to add show information to Eventotron. If there are discrepancies or conflicting information provided, Fringe Theatre will defer to the primary contact.
2024 Festival Policies are currently under review. Check back here later for updates.
A show Producer is responsible for ensuring Artists, shows, and companies adhere to all policies and terms and conditions related to the production of their Festival show, such as the Box Office and ticketing guidelines.
A venue Producer is responsible for ensuring the companies adhere to Festival emergency, building, and venue policies and terms and conditions.
This program is a Volunteer-led program that assists Artists in securing a free place to stay during the Festival. Artists are matched on a first-come, first-serve basis, and billet placement is not guaranteed.
Applications will open on April 19, 2024 in Eventotron.
This Volunteer-led group has been assisting artists for more than 20 years – helping them secure billet homes in the city. We are unable to guarantee billet placement, and homes are secured on a first come, first serve basis.
Artist Services is your onsite support team. They are responsible for printing Pump-Up-The-Volume tickets, setting up daily discount requests, helping you navigate your sales report tools and answering any questions or concerns you or any other Festival Artists may have.
Indoor Artists receive 100% of their chosen ticket price. As a charitable organization, Fringe Theatre charges a service fee of up to $4 per ticket to support basic Festival operations. Our service fee helps us continue to amplify Artists’ stories by providing Artists with the infrastructure you need to share your story. Tickets that are $10 or more have a service fee of $3, and tickets that are $9.50 or less have a service fee of $2.00.
2024 Festival Artists will be paid by direct deposit/electronic funds transfer (EFT). Fringe Theatre pays each artist 100% of their gross Box Office revenue, less any applicable taxes. Fringe Theatre withholds shows’ GST unless provided with the theatre company’s GST number in their payout form. International Artists may also be subject to additional tax withholdings.
If an Artist cannot accept a direct deposit, they must request a physical cheque or wire transfer when they complete their payout form.
As a not-for-profit registered charity producing the largest and longest-running Fringe Festival in North America, we rely heavily on support from government funders, Sponsors, and Volunteers, with additional support from individual Donors. Their investment allows us to:
- Provide free admission to Festival Grounds, with more than 500,000 visits;
- Maintain that 100% of theatre ticket price go to Artists;
- Provide a Lottery Program that subsidizes more than 100 indoor and 40 outdoor shows;
To cultivate, steward, and increase stakeholder engagement we provide comp tickets. These tickets are often distributed in the form of passes; however, not all passes are comprised of comp tickets.
In total, comp tickets represent no more than an average of 10% of the total Festival tickets used/sold. Additionally, we cap each performance so that no more than 15% of the total tickets available can be taken by comp tickets. These are closely monitored and controlled by Fringe Theatre.
Specifically, general comp tickets are utilized towards:
- Media – to review and publicize your show
- Industry – recruiters from regional theatres or other key industry representatives whose presence and access will benefit artists
- Funders – granting bodies
- Sponsors – organizations providing capital support for the Festival
- Volunteers – On average, for every 16 hours of services a volunteer receives the opportunity to claim one comp ticket. Learn more about your role in these comps here
- Staff & Board of Directors – provided 24 tickets
- Promotions – distributing pairs of tickets to advertising affiliates to promote the Festival, such as hosting contesting on the radio.
Historically, Patrons, Artists, Media, Volunteers, and Staff are eligible to vote for their favourite Fringe show. Voting opens the first day of Festival and closes on the last Saturday. Votes are cast by each stakeholder group using an online form or by visiting the ATB Community Patio.
NOTE: Picks of the Fringe categories may change in 2024.
The Late Night Cabaret is a nightly variety show produced by Fringe Theatre during the Festival. Artists are extended invitations to participate in these sold-out hit show. Auditions may be held at the beginning of the Festival at the discretion of the producers.
The Holdover Series is the first offering of the Fringe Theatre Season each year. The Series is curated by the Artistic Director using the following criteria:
- Quality – Is the show well executed in its performance, delivery, and staging with a clear depth of thought and story?
- Diversity – Does the show offer new paradigms and perspectives, or give voice to the minority, the unheard, or overlooked?
- Relevance – Does the show reflect issues or concerns in our community, globally or locally?
- Scale-ability – Does the show have the framework and potential to scale from a Fringe production to a touring show or season production?
- Capacity – Are there still audiences eager to see your show?
- Fit – Does the show align within the upcoming FTA season?
- Variety – We strive to curate a balanced Holdover Series that offers a range of genres, styles and techniques.
We recognize the breadth of talent that appears at Edmonton’s Fringe Festival. Unfortunately, it’s often greater than our capacity to holdover and we are grateful for the immense creativity and hard-work of all Fringe Artists.
Our neigbouring Old Strathcona businesses are enthusiastic supporters of our Festival and many of them offer special discounts and deals just for Festival Artists.
Artists will receive a list of available perks in the lead-up to Festival.
For information on letters of invitation, and withholding tax, please visit our International Artist Information page.