Below are some of the most frequently asked questions by artists. If you have further questions, please contact a member of our team!
- Murray Utas (firstname.lastname@example.org), Artistic Director
- Liz Hobbs (email@example.com), Outdoor Festival Coordinator
- Tessa Stamp (firstname.lastname@example.org), Festival Administration Coordinator
Edmonton is able to support the oldest and the largest Fringe Festival in North America because of its vibrant, year-round investment in the theatre arts, complete with engaged and discerning audiences. Your show will be among 200+ available to patrons, so we encourage you to network, handbill, appear at Fringe promotional events, and strategically use artist comp and Pump Up the Volume tickets.
Here, you will find seasoned Fringers who choose shows strategically – based not only on reputation and reviews, but edge, creativity, and uniqueness. And, with Fringe Theatre investing in marketing to develop new audiences – you will also find new theatre-goers who appreciate well-crafted, accessible shows.
Perhaps most notable however, is the loyalty you’ll receive from Edmonton patrons. Once you’ve recruited an audience you’ll find they are not only eager to follow you on your artistic journey for years to come – but they’ll also persuade their friends too as well. With that in mind, make sure to include your social media handles on your posters/handbills, and be sure to engage followers on those sites!
Learn more about the promotional opportunities and support provided by Fringe Theatre.
Animating the outdoor Festival site develops new audiences and increases tickets sales, while also engaging audiences in other forms of art and creating a strong sense of community.
This holistic approach to fringing offers patrons opportunities to brush up against new forms of art, and encourages them to take chances and try something new. This elevates and enriches patron’s experience, creates larger audiences, and increases the opportunities for you to pitch your show.
For instance, a patron may come for a concert, but leave with tickets to a theatrical performance! Similarly, someone that was going to purchase one ticket to a show may now purchase three, because they can spend time enjoying the outdoor site in between show times.
Indoor Lottery Program
We operate 10 venues that can support an average of 100 shows during the Festival. These shows are selected by lottery and scheduled by Festival staff. Each show receives approximately $8,000 in support – such as staging, lighting, technicians, and venue.
Artists may apply to the lottery through the following streams: Local, National, International, Theatre for Young Audiences. Applications open in October each year. In November we host a lottery and draw artists from each category.
Bring Your Own Venue Program (BYOV)
BYOV is a stream for indoor artists that allows performers to bring a show to the Festival through a venue other than one managed by Fringe Theatre. BYOV artists retain sole responsibility for all costs related to the production and promotion of their venue and related performances. BYOV is a great alternative for artists whose show is better suited in an alternative space, or for those who did not win an Indoor Lottery spot.
BYOV applications are available in January and close in March.
Outdoor Lottery Program
With more than 800,000 visits, outdoor artists play a big role in animating the Festival site. We invest more than $125,000 in infrastructure to host 40 outdoor artists each year.
Artists wanting to perform a Circle Show (large or medium pitches) or on an Outdoor Stage are chosen by lottery. Artists applying to the Outdoor Stage stream may opt into be included in the Circle Show stream, should they win a spot in the stage lottery.
Outdoor Lottery applications are available in October and close in November. In November we host a lottery and draw artists from each category. Learn more about the Outdoor Lottery here.
Buskers perform on small pitches scattered throughout the site. These shows are ideal for patrons casually walking by during the Festival. Buskers are selected and scheduled by Festival staff.
Busker applications are available in March and close in April. Learn more about Busking Program here.
Entrance fees collected are directed towards participation expenses in the Festival, such as the artists software and licensing for Eventotron. Application fees collected are directed towards the operational costs incurred for the lottery draw and processing.
The entrance and application fees vary based on the lottery stream to which you are applying. Artists who withdraw an application, lottery applicants who do not win a spot, or Buskers who are not accepted will be reimbursed their entrance fee less the $35+GST processing fee.
- Local, National, International Theatre Artists: $750 +GST ($787.50)
- Theatre for Young Artists (TYA): $675.00 +GST ($708.75)
- Outdoor Performers: $625.00 +GST ($656.25)
If an application entrance fee payment is accidentally made twice, additional fees will apply to refund the second payment.
Learn more information regarding dates, deadlines, and withdrawing application guidelines here.
As a lottery Festival, we value transparency to guarantee an equal opportunity to all artists. We want to ensure artists are applying with a specific project in mind. Changes to critical information can appear as though a company has sold or transferred their performance to another company, bypassing our lottery wait list.
If a change has occurred regarding this information you should contact the Artistic Director (email@example.com), who will determine if application amendments may be made.
All communications and Festival information for artists can be found on our artist portal, Eventotron. Periodic updates are also sent via email, and are directed through the primary and secondary contacts that you provided on your Festival application.
Primary contacts are the show producer and main contact for the group. They will receive information on all aspects of the Festival, such as technical or production details and promotional opportunities. They are also the only person with the authority to make any changes or amendments to the show information.
The secondary contact will be contacted in the event of the primary contact not responding. Please keep this in mind when providing your contacts and organize the flow of information in your company accordingly.
A show producer is responsible for ensuring artists, shows, and companies adhere to all policies and terms and conditions related to the production of their Festival show, such as the box office and ticketing guidelines.
This program is a volunteer led program that assist artists in securing a free place to stay during the Festival. Artists are matched on a first come, first serve basis, and billet placement is not guaranteed.
Applications are available in March. Learn more about the Billeting program here.
This volunteer led group that has been assisting artists for more than 20 years – helping them secure billet homes in the city. We are unable to guarantee billet placement, and homes are secured on a first come, first serve basis.
Indoor artists receive 100% of the net ticket price. As a charitable organization, we ensure artists receive the full ticket sale by applying a $3 service fee to each ticket, which helps cover the cost of the box office operations, software, and technology.
Indoor artists receive 100% of the net ticket price. Artists are paid the first business day after the Festival closes. Fringe Theatre pays each artist 100% of the gross box office receipts based on the ticket price, less GST, applicable withholding taxes, and/or applied discounts from promotional.
An artist may choose to be paid out for the tickets sold by direct deposit, wire transfer, or cheque; and must communicate their payout method before the set deadline (announced on the artist portal, Eventotron). If no method is selected, a cheque will be sent to the primary contact.
Fringe Theatre is obligated and accepts responsibility for remitting any taxes, including GST, to the Receiver General of Canada.
As a not-for-profit registered charity producing the largest and longest-running Fringe Festival in North America, we rely heavily on support from government funders, sponsors, and volunteers, with additional support from individual donors and concession sales. Their investment allows us to:
- Provide free admission to the outdoor site, with more than 800,000 visits;
- Maintain that 100% of theatre ticket price go to artists;
- Provide a Lottery Program that subsidizes more than 100 indoor and 40 outdoor shows;
To cultivate, steward, and increase stakeholder engagement we provide comp tickets. These tickets are often distributed in the form of passes; however, not all passes are comprised of comp tickets.
In total, comp tickets represent no more than an average of 10% of the total Festival tickets used/sold. Additionally, we cap each performance so that no more than 15% of the total tickets available can be taken by comp tickets. These are closely monitored and controlled by Fringe Theatre.
Specifically, general comp tickets are utilized towards:
- Media – to review and publicize your show
- Industry – recruiters from regional theatres or other key industry representatives whose presence and access will benefit artists
- Funders – granting bodies
- Sponsors – organizations providing capital support for the Festival
- Volunteers – On average, for every 16 hours of services a volunteer receives the opportunity to claim one comp ticket. Learn more about your role in these comps here
- Staff & Board of Directors – provided 24 tickets
- Promotions – distributing pairs of tickets to advertising affiliates to promote the Festival, such as hosting contesting on the radio.
Voting opens the first day of Festival and closes on the last weekend. One award is given to the show receiving the most votes in each of the following categories: Patron, Artist, Media Critic, Volunteer, and Staff.
Votes are cast by the appropriate parties placing the ticket stub of the show for which they are voting into the appropriate boxes placed across the Festival site. Award winners are recognized during the Artist Closing Party the last Sunday night of Festival.
The Late Night Cabaret is a nightly variety show produced by Fringe Theatre during the Festival. Artists are extended invitations to participate in these sold-out hit show. Auditions may be held at the beginning of the Festival at the discretion of the producers. To be considered, pitch your show by emailing the Cabaret Coordinator, Beth Dart (firstname.lastname@example.org).
The Holdover Series is the first offering of the Fringe Theatre Season each year. The Series is curated by the Artistic Director using the following criteria:
- Quality – Is the show well executed in its performance, delivery, and staging with a clear depth of thought and story?
- Diversity – Does the show offer new paradigms and perspectives, or give voice to the minority, the unheard, or overlooked?
- Relevance – Does the show reflect issues or concerns in our community, globally or locally?
- Scale-ability – Does the show have the framework and potential to scale from a Fringe production to a touring show or season production?
- Capacity – Are there still audiences eager to see your show?
- Fit – Does the show align within the upcoming FTA season?
- Variety – We strive to curate a balanced Holdover Series that offers a range of genres, styles and techniques.
We recognize the breadth of talent that appears at Edmonton’s Fringe Festival. Unfortunately, it’s often greater than our capacity to holdover and we are grateful for the immense creativity and hard-work of all Fringe artists.
Community businesses and organizations are regularly providing perks that artists can access during the Festival. Check out the perks available for the upcoming Festival.
For information on letters of invitation, and withholding tax, please visit our International Artist Information page.