For the first time in our 39 history, we won’t see you this summer, fringer. Our hearts are still a little tender – summer in Edmonton will look very different this year, but we know this decision will help our community stay safe and healthy.
This year’s Fringe Festival cancellation means we can’t gather in celebration of live theatre the same way we have for the last 39 years.
This is a devastating $3Million loss to our organization.
Without the Festival, we cannot do what we do best: connect artists with audiences through live performance.
1,600 festival artists will go without this summer: without entertaining audiences, without sharing their craft, without ticket sales to sustain their careers. Under normal circumstances, artists receive 100% of ticket sales. In recent years, artists have earned more than $1Million in collective Festival revenue at the Edmonton Fringe. This success is thanks to the hundreds of thousands of fringers like you who buy tickets, see shows, drink beer, and fringe to their fullest. Without performing at our Festival, artists won’t see that show revenue this year.
The pandemic has severely impacted every industry. It means trying to do more with much, much less. It will take us time to recover from this loss. We are not alone in this struggle. And we know you have our backs.
We need your help if we’re going to make a comeback, fringer. We need your help now so we can all get back to fringing to our fullest in 2021.
When you give, stories come alive on our stages again. When you give, buskers fill our streets with jaw-dropping acts. When you give, the heart of Old Strathcona is transformed into a home for art, togetherness, and celebration at the largest Fringe Festival in North America.
We are asking every Fringer to donate the amount you normally spend on your Fringe experience in support of our recovery and our future.
Our goal is to raise $1Million.
You heard right. $1Million. Sounds wild, right? But, if 100,000 fringers donate just $10, we will fringe on. Last year alone, fringers purchased 147,000 tickets to Fringe shows (that’s $1.72Million in ticket sales!). We know Edmonton loves to fringe, and gosh darnit, we want to fringe with you forever.
So, fringers. It’s time to go big…by staying home.
There are so many ways you can help.
Donate your yearly Fringe budget: the same amount you’d usually spend on tickets, the Festival Program Guide, and green onion cakes.
Or! Buy one $10 ticket to a show you’ll never see and a $7 beer you’ll never drink so we can Fringe Forever.
Give a little, help a lot.
30% of every dollar raised will go directly toward the Edmonton Fringe Artist Endowment: a newly established fund in support of local Fringe theatre artists and arts workers for years to come. When we reach our goal, we will invest more than $300,000 in local artists and arts workers like technicians, stage managers, and designers.
It takes an extraordinary number of people in many different, often unseen but crucial roles, to make theatre magic happen. Cultural workers here at home and across the world lost work due to the pandemic. We need to support these artists directly. The annual earnings from this endowment will ensure we provide that support to artists and local arts workers in times of need, for years to come.
70% of every dollar raised will ensure Edmonton Fringe can maintain day-to-day operations and come back better than ever next year. It will help us continue to develop scrappy, alternative content to keep you entertained in this unusual time. It will help us open the doors of the ATB Financial Arts Barns to our community faster. It will get you back in a front row seat, eagerly anticipating the dim of the lights and rise of the curtain. It will help us get back to doing what we do best: planning the Edmonton Fringe Festival and being a home to art all year long. Your gift will help us return to the Festival experience you know and love.
Every gift will help us Fringe Forever.
Ways to give:
$Your Personal Fringe Budget
Show tickets + Festival Program Guide + green onion cakes + cold drinks + new summer outfit…please do the math (or check your personal 2019 Fringe spreadsheet if you’ve got one!) to discover how your “ordinary” personal Fringe budget will make an extraordinary difference.
$7 - Buy the Fringe a Beer
Show your support for Fringe, artists, and community by raising one imaginary ice–cold frothy Festival bevy at a time.
$10 - Buy a Ticket to a Show you’ll Never See
The hottest ticket to the Fringe that Never Was…get yours before we sell out! Just kidding, these imaginary tickets are unlimited and so is your impact on the future of the Fringe!
Thank you. We love you. We can’t wait to fringe with you again.
You will receive a charitable tax receipt for the full value of your gift, future online recognition*, and our unending gratitude.
(*under construction – we’re currently building this element so we can share our love for donors with the world)
Questions? Thoughts? Don’t be shy. We want to hear from you! Reach us at firstname.lastname@example.org.
Charitable Registration No: 11885 3506 RR0001