Whether through the Edmonton International Fringe™ Theatre Festival, Fringe Theatre Season, or our Spotlight program, we work year-round to support artists. We are committed to supporting the local theatre community through sustainable opportunities to create and share new work. 

The Westbury Family Fringe Theatre Award is one of the ways we are investing in artists. This annual award will provide one local artist, group, or company with $25,000 in support towards the creation of a new work to be presented as part of the Fringe Theatre Spotlight program in the following season. 

Applications for the 2020 Westbury Family Fringe Theatre Award are NOW CLOSED.


Eligible applicants must:

  • be 18 years of age or older;
  • be a resident of Edmonton (or live within 50km) for at least one year prior to the application deadline;
  • be a Canadian citizen, permanent resident, or have a valid work permit;
  • be a professional artist(s). In this context, professional refers to any artist committed to building and/or pursuing a career in theatre arts. Applicants may not currently be enrolled in post-secondary education specific to theatre. Applicants at any stage of their career (emerging through established) are encouraged to apply; 
  • submit a performance-based project at any stage of development. Please note: the project must be a new work, and may not be previously produced. 
  • be available to produce the show in spring the following year.

Award Amount

The Westbury Family Fringe Theatre Award is given annually to one local based theatre artist or group. The award provides $25,000* in support, including:

  • $5,000 cash award toward production costs of a new work;
  • $20,000 of in-kind value and support, including:
    • Rehearsal space
    • Theatre venue with minimum 115 seating capacity at the ATB Financial Arts Barns for the 12-day run of the show
    • One (1) technician for the rehearsal and run of the show
    • Marketing and public relations support
    • Front of house support
    • Production incidentals
    • Mentorship by Fringe Theatre Artistic Director as related to the production of the show
    • 100% of net ticket sales (in addition to the awarded cash prize)

* estimate based on use of the Westbury Theatre space for production


Applications will be evaluated based on the following criteria:

  • Artistic integrity: does the applicant demonstrate capacity to achieve the artistic goals of the project? Will the project have a considerable impact on the community and the artist(s)’s artistic practice? Will the project contribute to the local theatre scene in a meaningful way?
  • Project viability: is the scope of the project manageable? Is the budget realistic?
  • Alignment: does the project align with the overarching artistic goals of Fringe Theatre, including:
    • Quality – does the project have the potential to be well executed in its performance, delivery, and staging with a clear depth of thought and story?
    • Diversity – does the project offer new paradigms and perspectives, or give voice to the minority, the unheard, or the overlooked?
    • Relevance – does the project reflect issues or concerns in our community, globally or locally?
    • Scalability – does the project have the framework and potential to scale to a touring show or remounted production?
    • Capacity – are there audiences’ eager to see your show?
    • Fit – does the show align within the upcoming Fringe Theatre Season?
    • Variety – does the project offer a range of genres, styles and techniques?

Successful Applicant Agreement

The successful applicant must agree to:

  • submit a final report measuring the overall success of the project;
  • adhere to the Fringe Theatre Spotlight program structure and fees, including ticketing;
  • meet quarterly with Fringe Theatre Artistic Director to briefly discuss production progress;
  • meet marketing and public relations deadlines set by Fringe Theatre;
  • provide Fringe Theatre unlimited rights to publicize, advertise, and promote the applicant and their work in relation to the Westbury Family Fringe Theatre Award and their participation in the Fringe Theatre Spotlight program;
  • adhere to all guidelines and agreements within any contracts or contractual obligations required by professional associations, unions, and holders of copyrights for their performances; and accept sole responsibility for making all payments under such contracts;
  • assume sole responsibility for any and all contractual obligations related to the production under their application, and for ensuring the artistic content of the production abides by the laws of local, provincial, and federal bodies; and
  • accepts full liability for any claims arising from responsibilities related to the production under their application, holding Fringe Theatre blameless.
  • adhere to the Fringe Theatre Code of Conduct & Agreement.

Failure to comply or fulfill these agreements could result in the forfeiture of the award and prize.


The deadline to apply is 11:59P.M. MST on October 31, 2019

Submission Process

Applications may be submitted electronically or in person. Electronic applications must be submitted in PDF, Word doc, or Excel format or they will be disqualified.

Completed applications must be submitted online using the form linked below. 

Applicants will be notified via email on the success of their application. The winning application will be announced in late November 2019.


For nearly two decades Drs. Robert (Bob) & Marilyn Westbury have been indispensable advocates for Fringe Theatre. Through their leadership, Fringe Theatre has blossomed from a small, grassroots organization into a global leader – producing the largest Fringe Festival in North America, with more than 800,000 visits a year, in addition to a full season of theatre and support programs!

From serving on the Board of Directors and chairing the ATB Financial Arts Barns redevelopment capital campaign, to personally hosting fundraising dinners for Fringe Theatre, Dr. Bob & Marilyn’s passion and unwavering support has reshaped theatre in Edmonton.

Through their leadership, Fringe Theatre has become internationally recognized as a pioneer in the industry. This award honours the Westburys’ lifetime commitment to artists, ensuring they have the support and resources necessary for generations to come.

Special thanks to the friends and family of the Westburys, who established the Westbury Family Legacy Fund through which this award is endowed.