To maintain a financially accessible Festival for all patrons, we ask artist to set ticket prices within a $7 to $13 range. Artists may define two ticket prices (regular and student/senior). All prices set by artists include GST. 

Festival tickets go on sale eight days prior to the first day of the Festival.

Box Office Support

All Indoor Artist receive box office and ticketing support. With seven box offices across the city and Festival site, as well as online ticket sales, we provide everything necessary to execute sales to your show. These services are provided within the following terms and conditions. Fringe Theatre will:

  • Collect all revenue through their ticketing services.
  • Sell up to 100% of a performances ticket inventory in advance.
  • Artists receive 100% of the ticket price, less GST and any applicable withholding taxes.
  • Remit any taxes, including GST, to the Receiver General of Canada.
  • Apply a $3 service fee to each ticket sold, which helps cover the cost of box office operations.
  • Include wheelchair seating at venues whenever possible. These stalls are included in the total ticket inventory and can only be sold to wheelchair patrons. This inventory will NOT be released for sale to able-bodied patrons.
  • More info on our box office can be found here.

Ticketing

Box Office

  • Fringe Theatre is pleased to provide online, phone and in-person box office ticketing services to Festival artists within the following conditions:
    • Fringe Theatre shall provide ticketing services for the artist’s performances and all Festival ticket revenue shall be collected through the Fringe Theatre box office.
    • Fringe Theatre will sell up to 100% of a participant’s ticket inventory in advance through the Fringe Theatre box office.
    • Tickets go on sale Wednesday, August 8, 2018 at 12 noon.
    • The artist is permitted to define two (2) ticket prices that include GST. The top ticket price may not exceed $13.00, including GST.
    • Fringe Theatre agrees to pay the artist one hundred percent (100%) of gross box office receipts, based on the ticket prices as defined by the artist, less GST and any applicable withholding taxes. Please note: Fringe Theatre is obligated and accepts responsibility for remitting any taxes, including GST, to the Receiver General of Canada.
    • Fringe Theatre will apply a Service Fee ($3.00) to each ticket sold. Please refer to the Service Fee section for more information.
    • Performance venues, whenever possible, will include wheelchair seating. These stalls are included in the total ticket inventory and will only be sold to wheelchair patrons. This inventory will NOT be released for sale to able-bodied patrons.

Box Office Hours:

Before the Festival

ATB Financial Arts Barns Box Office only.

Aug 8 (Wed) 12 noon – 6:00 pm

Aug 9 (Thu) – Aug 10 (Fri) 10:00 am – 6:00 pm

Aug 11 (Sat) – Aug 12 (Sun) 12 noon – 6:00 pm

Aug 13 (Mon) – Aug 15 (Wed) 10:00 am – 6:00 pm

During Festival

ATB Financial Arts Barns Box Office:

Aug 16 (Thu) – Aug 25 (Sat) 10:00 am – Midnight

Aug 26 (Sun) 10:00 am – 8:00 pm

KidsFringe Box Office:

Aug 16 (Thu) – Aug 25 (Sat) 10:30 am – Midnight

Aug 26 (Sun) 10:30 am – 8:00 pm

All other Festival Box Offices:

Aug 16 (Thu) – Aug 25 (Sat) 11:00 am – Midnight

Aug 26 (Sun) 11:00 am – 8:00 pm

During Holdover Series

ATB Financial Arts Barns Box Office only.

Aug 27 (Mon) – Aug 29 (Wed) 12 noon – 6:00 pm

Aug 30 (Thu) – Sept 1 (Sat) 12 noon – 9:00 pm

Sept 2 (Sun) 12 noon until last show.

Satellite Box Offices are open one hour prior to the first scheduled performance of the day and close immediately after the last show at that particular venue.

Purchasing Tickets

Advanced ticket sales begin at noon on Wednesday, August 8, 2018. Patrons may purchase tickets:

  • Online at www.fringetheatre.ca. Online tickets may be picked up at the Central Box Office “Will Call” window or at any or the Festival Satellite Box Offices.
  • In-person at the Central Box Office located in the ATB Financial Arts Barns (10330 – 84 Avenue). During the Festival, tickets may be purchased at the Central Box Office or at any of the Festival Satellite Box Offices. A map is provided in the Festival program guide and on the Fringe website.
  • By phone, via the Central Box Office at (780) 409-1910 to order tickets. It is advised to have a Festival Program Guide available to make the transaction as efficient as possible. Tickets purchased by phone may be picked up after August 8 at the Central Box Office “Will Call” window during box office hours or starting on August 16 at any of the Festival Box Offices for the duration of the Festival.

Service Fee

  • As 100% of ticket prices go the artist, Fringe Theatre applies a $3.00 Service Fee to each ticket sold. This Service Fee, paid by the patron, covers the costs of ticketing and supports the operations of the Festival. If you have any questions about how to talk to patrons about ticket prices and the Service Fee, please contact Murray.

Stakeholder Support, Passes and Complimentary Tickets

  • As a not-for-profit registered charity, our ability to produce the largest and longest-running Fringe Festival in North America is made possible through the support of government funders at the local, provincial and national levels, sponsors and business supporters, individual donors, and through earned revenue from Festival patrons who purchase souvenirs, Program Guides, and refreshments from Fringe Theatre’s onsite beer and wine tents.
  • Complimentary passes and tickets are utilized by different stakeholders at the Festival to recognize and compensate their support. The use of these passes and tickets is strictly controlled and closely monitored by Fringe Theatre, with the overall intent for usage to represent no more than 10% of total Festival tickets used/sold in order to allow artists to maximize show revenues.

Passes

  • A number of different passes are issued to Festival stakeholder groups to best suit their needs. Tickets available per pass vary from six (6) to twenty-five (25) or fifty (50) depending on the user group. All passes allow one or two tickets per stakeholder per show. Pass types include:
  • Frequent Fringer Pass (10 tickets, 2 tickets per show) and Double Frequent Fringer Pass (20 tickets, 2 tickets per show)
    This is a paid discounted pass sold by Box Office in limited numbers on the first day that tickets go on sale. Artists receive partial ticket revenue from tickets purchased with this pass and Fringe Theatre absorbs the discount by waiving the collection of the Service Fee.
  • Government Funders (25 complimentary tickets, 2 tickets per show)
    Complimentary tickets are provided to government funding agencies who provide significant financial support for the Festival and individual artists/arts groups. This includes the Edmonton Arts Council, Alberta Foundation for the Arts, and Canadian Heritage.
  • Mega Fringer (50 complimentary tickets, two tickets per show)
    Mega Fringers may receive a pass/passes as one of the benefits of their financial sponsorship of the Festival. Passes are given based on set benefits-to-investment ratios and values, and are in effect paid for by the support the Fringe Theatre receives in return.
    It is important to note that many tickets are also purchased by sponsors.
  • Fringe Theatre Staff (24 complimentary tickets, two tickets per show) Fringe Theatre Board of Directors Pass (24 complimentary tickets, two tickets per show) Members of the Fringe Theatre Board of Directors receive this pass in recognition of their volunteer service year-round. Volunteer Team Leader Pass (50 complimentary tickets, two tickets per show)
    Fringe Theatre Staff and Team Leaders receive a pass in recognition of their extra effort and contributions to Fringe Theatre year-round and during the 11 days of the Festival.
  • Industry Pass (25 complimentary tickets, 1 ticket per show)
    Industry passes are distributed to select industry partners and organizations who have the ability to provide future opportunities for theatre artists.
  • Media Pass (50 complimentary tickets, 1 ticket per show)
    Media passes are given out to media outlets who are onsite during the Festival specifically to promote or review Festival shows.
  • Mini-Fringer Pass (6 complimentary tickets, may only use 2 tickets per show)
    Mini-Fringers are used with:
  • Sponsors in the same way as sponsor passes: they are given based on set benefits-to investment ratios and values, and are paid for by the support Fringe Theatre receives in return.
  • Media Sponsors who use them in contesting and promotions (carried out prior to and during the Festival) that are negotiated as part of their sponsorship agreement.
  • Fringe Theatre Charity Program in support of Community organization fundraising initiatives throughout the year.
  • Promotions and marketing initiatives designed and delivered by Fringe Theatre to promote the Festival.
  • The number of Mini-Fringers issued is limited and monitored by Fringe Theatre.

Tickets for Volunteers

  • Volunteers and Team Leaders are your biggest advocates, and complimentary tickets are a significant incentive, encouraging this unpaid-and-totally-necessary workforce to return year after year. They also only receive access to a Volunteer Comp once they have completed their shift, and appreciate the value of access to tickets.
  • For every hour of service, a volunteer is given $4 in Fringe Bucks. Each volunteer is asked for a minimum of three 4-hour shifts of service during the Festival (equalling $16 in Fringe Bucks per shift). The $16 Fringe Bucks can then be exchanged for one complimentary show ticket (regardless of the selected performance price). The artist provides these complimentary tickets to the volunteers to help recognize the contribution they make to the Festival.
  • Artists will choose from two options:

1.       Unlimited volunteer comps:  Volunteer comp. tickets will be available for booking online or at any Box Offices any time before the performance, as long as there are general tickets available. Once the artist has selected unlimited comps available, a cap cannot be placed at a later date.

2.       Hold only 5% of their house for volunteers: 5% of the show’s capacity will be held specifically for volunteers and will be available for booking online or at any Box Offices. The artist will have one opportunity to remove the cap for the remainder of their performances in the run if they wish. Once it has been removed, it cannot be placed back on again.

  • In order to find a balance between volunteers having access to tickets, and giving the artist full opportunity to sell all available tickets, there will be times where the 5% held Volunteer Comps (as selected by the artist) will be released back into the pool for public sale. The process for this is as follows:
  • At 5 PM daily, Artist Services will pull a report from the Box Office checking ticket sales. The report will capture any show from 5 PM day of to 5 PM the next day (24 hours of future performances).
  • Any performance in this 24-hour time frame that has sold 80% or more of its available inventory is considered “Selling Out.” Any show that is Selling Out will have any of its remaining volunteer comps that are not yet spoken for released back into the general pool for public sale.
  • Any performance that has sold 79% or less of its capacity will have volunteer comps (up to 5% of the house if requested by the artists) open for booking up until one hour before the performance begins.
  • One hour before each performance, all volunteer tickets will be released back into the general pool of public sale. This will allow every performance to have a full opportunity to sell tickets to patrons.
  • After the 5 PM daily report has been done, and the volunteer comps have been released (where applicable), Artist Services will provide the list of shows that do not have any volunteer comps available to VHQ. Volunteers then have the advantage of knowing in advance which shows are selling well.

We still encourage artists to donate their Pump up the Volume tickets to the volunteers where appropriate.

Pump Up the Volume

  • Artist have the option of taking up to 25% of the tickets to give away as complimentary tickets to market their show. Think of this as a tool for strategic comp’ing to use for your sponsors, supporters, or promotional tickets. Under no circumstances may these tickets be sold. A request for Pump Up the Volume tickets must be made in person at Artist Services by either the Primary or Secondary contact no later than two hours before the performance start time. The artist may wish to give these to the volunteers as a gesture of volunteer appreciation. If so, the tickets will be printed and taken to Volunteer Headquarters by the Artist Services staff. Artists are not permitted in the Volunteer Headquarters so any tickets that are to be used at volunteer appreciation are to be dropped off at Artist Services.

Artist Comps

  • 5% of the house capacity will be held automatically for the artist to use as comp tickets on each performance date. Comp ticket requests must be submitted to the Artist Services Office in person by 5 PM the day before the performance in question to confirm the use of these tickets. If the comp request is not made by the 5 PM deadline, then the 5% of held tickets will be released into the system for sale to the public through the Festival Box Offices.
  • One hour before each performance, all artist comp tickets will be released back into the general pool of public sale. This will allow every performance to have a full opportunity to sell tickets to patrons.
  • Tickets must be assigned under a password for pickup by other artists– one word, maximum of 15 characters. Otherwise, the artist can request their artist comp tickets to be printed and the responsibility is on the artist to pass them out.
  • All artist comp tickets MUST be picked up at the Artist Services Office and will not be redeemed at Festival Box Office locations, so please inform all recipients of comp tickets to proceed to the Artist Services Office to obtain their tickets.

Please Note: While we know it’s not ideal, the Artist Comps policy is the best way to allow artists to see shows. The Edmonton Fringe is not in the position to have a “show pass at the door” policy for artists. The Fire Marshall demands that every audience member has a ticket, and we do not have the resources to allow real time door sales.

Daily Discount Booth

Daily discount tickets will be available at any Festival box office (excluding Tix on the Square). Each day of the Festival, tickets to select performances for that day will be deeply discounted (50% off plus service fees) and available for purchase. We will announce the daily list of discounted performances on the Fringe Theatre blog at fringetheatre.ca/blog/daily-discount-booth/, and advertise the list on screens located at each box office location. This is an excellent way to incentivize new audience, and make the Fringe experience financially accessible to as many patrons as possible. Artists may opt in to the daily discount prior to the start of the Festival, or by visiting Artist Services during the Festival. For more information, please email programming@fringetheatre.ca or visit Artist Services, located in the lobby of the ATB Financial Arts Barns.

  • The artist has the option to discount their performances. A request must be submitted to Artist Services, detailing which show of yours you want on sale no later than 5 PM on the day before the performance, in person at the Artist Services window.
  • All tickets at this booth will be sold as 50% off the general admission price, plus taxes and Service Fee.
  • Lottery and BYOVs are eligible and artists can submit their request form at any time, as long as it’s before the 5 PM deadline the day before the performance. The performances on sale that day will be listed at the Fringe Daily Discount booth, and listed nowhere else.
  • Tickets will only be sold to performances on sale that day, with performance times of 12 noon or later. It will sell no other tickets of any kind, including 11:00 AM shows.
  • There is no minimum or maximum number of discounted tickets on sale. If a show is elected to go on sale, it has the potential to sell to capacity, at that sale price.
  • Fringe Theatre will promote the Daily Discount tickets, and encourage patrons to check out which shows are on sale.
  • If a show is on sale but a patron buys a ticket for full price at a box office or online, there are no refunds or exchanges allowed.
  • Volunteer Fringe Bucks and Festival passes are not accepted at the Daily Discount booth.

BYOV- INVENTORY FOR TICKETS AT THE DOOR

  • Advance tickets for Bring Your Own Venues will be sold by all Festival Box Offices until show time. BYOV artists will have the opportunity to submit a request no later than two hours before the performance indicating that they would like to receive a designated number of unsold tickets to sell at the door of their venue. Requests must be made in person at Artist Services by the Primary or Secondary contact.  
  • BYOV artists may sell an hour before show time at their venue, and the artist must sell the tickets at the door for the pre-determined price set out in the Festival Program Guide. It is the sole responsibility of the artist to obtain the supply of tickets from the Artist Services prior to the performance.
  • The BYOV artist is responsible for the remittance of any taxes related to the BYOV artist’s door sales to the Receiver General of Canada.
  • The BYOV artist will comply with Fringe Theatre’s established “no latecomers” policy.
  • Please note that Festival Passes and Fringe Bucks may not be redeemed at the door of BYOVs, but may be used in advance to obtain tickets to BYOV shows.
  • Artists only need to return stubs to Artist Services if they want to be eligible for a Sold Out sticker.

Sellouts

  • A sold out show is a performance that has sold 95% of all available inventory of senior/student tickets and general admission tickets. Available inventory does not include artist comp holds, volunteer comp, holds and wheelchair stall tickets. Sold Out stickers will be posted within 24 hours for shows that do not have door sale tickets. Sold Out stickers will not be posted for BYOV shows that had inventory sold at the door until those ticket stubs are returned to Artist Services. If a BYOV pulled tickets to sell at the door, then that BYOV show must remit all tickets stubs to Artist Services to qualify for a sellout.
  • We are encouraging patrons to check back online or at any Box Office after 6 PM the day before and again one hour before the performance for any additional seats that may be released at that time.

BYOV Capacity

  • Capacity is to be provided to us by your Venue Producer. The capacity takes into account the number or artists, technicians, FOH staff, etc. who will be in the venue during a show. These people won’t have tickets, but will take up room in occupancy.

Any changes to capacity must come from the Venue Producer and be approved by the Artistic Director.

BYOV Wheelchair Seating

  • Fringe Theatre strives to have as many mobility accessible venues as possible. To allow for accessible venues for patrons that use mobility aids at any time, we require stalls to be accounted for separately in our system. This allows the greatest ease of use for patrons who use these specific mobility aids that cannot access our regular seating. This does not add into general capacity numbers and cannot be accessed by other patrons. Mobility aids include motorized and push wheelchairs, scooters and walkers.
  • These stalls are included in the total ticket inventory and will only be sold to wheelchair patrons. This inventory will NOT be released for sale to able-bodied patrons.
  • Wheelchair stall tickets can only be sold over the phone or in person to prevent the number of wheelchairs exceeding the number of available stalls.
  • There is a significant difference between having a wheelchair stall in the theatre space and your venue being accessible. We will only be marking BYOV’s as wheelchair accessible if the building can be accessed without obstacles, and a wheelchair washroom is available.

BYOV/ Lottery Trouble Seats

  • Fringe Theatre has built into our ticket system a two-ticket buffer to prevent overselling. Fringe Theatre drops ALL capacities by two seats – both BYOVs and Lottery venues –  to account for these trouble seats. The information of trouble seats is not public, nor does it show up on the sales report; and
  • This is designed as a buffer to take into account any mis-counts or other ticket software administration errors. By eliminating them in the system, Fringe Theatre cannot sell these tickets. This will help cover an accidental oversell, issues at the door, or if the Prime Minister or other government official wants to see your sold-out show. If for some reason there is an issue and the house has been oversold, there are two seats to help accommodate patrons.