Fringe 35 Wrap-Up

The last day of the Fringe Festival always comes with mixed emotions. As one of our favourite times of year, we are excited to celebrate the creativity and community that our 11 day festival brings. But, we are also sad to see it come to an end.

With 850,000 visits to the site and nearly 122,000 tickets sold, this was a record-setting year.

More than 1,600 Fringe artists provided 213 unforgettable indoor shows, with 100% of indoor ticket sales going directly to artists. Performers earned $1.3M during the festival. Let’s not forget the countless outdoor busker performances!

Whether you are an Innie, Outie, a first time Fringer, artist, or one of our 1,200 volunteers, each of you helped to make this festival an electric, unparalleled experience. Thank you!


The First Ever: ATB Golden Ticket

The mysterious ATB Golden Ticket was revealed a week before the Fringe Festival began. A chance for one lucky Fringer to win the ultimate Fringe experience: 100 tickets to shows, on-site VIP parking, dinner with the artistic director, a stay at the Metterra Hotel, and much more. Our lucky winner was announced at the Opening Ceremonies.

“My next 10 days definitely just got much more exciting”. — Heather, 2016 (first ever) ATB Golden Ticket Winner

That same evening the crowd was surprised with the announcement of a second golden ticket! This time for the 2017 Fringe Festival.

To enter, Fringers were given challenges on social media that had them running around the grounds snapping pictures. We asked you things like:

  • How many mini donuts can you fit in your mouth?
  • Can you show us your favourite spot in Old Strathcona?
  • Can you describe your love life using a Fringe show title?

You responded with the enthusiasm that only true Fringers can muster. All your submissions were hilarious and heartwarming. Here’s a small sampling of the awesome:

On August 19th, we announced the 2017 winner, Wesley Andreas, at the Friday Night Fire Show. Congratulations, Wesley!

A new look

For our 35th year, we knew we needed to step up our game. We partnered with our friends at Lift Interactive to take things up a notch.

We started with the question: what makes Fringe fringe? How do Fringers recognize us? Our iconic jester immediately came to mind.

After 104 hand-drawn letters, 3 broken pencils, and 8 different versions of joker smiles, we had our new look. We brought the iconic jester to the forefront and tied it all together with a bright and vibrant colour palette. The updated brand could be felt throughout the grounds, bringing a cohesive vibe to the festival.

The goal of the 2016 festival website was to make finding information easier for you. After all, we want you to spend less time staring at a screen and more time taking in the Fringe! With straightforward navigation, structured content, and an easier way to browse for shows, we hope this year’s online experience was simple and fun.

So we changed our look, we got a shiny new site… why not share it with the people that know and love us?! We decided to up our social game and focused on finding new ways to connect with you. This included a new Snapchat account that provided backstage access and a stronger Instagram presence.

Fringe 35

This was the most successful Fringe Festival to date. Outdoor attendance increased by nearly 100,000 visits; and indoor show sales increased by nearly 1,000 tickets!

The Fringe doesn’t stop with the festival. We fringe all year long at the ATB Financial Arts Barns. So check out our regular season and join us in keeping the spirit of Fringe alive until next year’s festival!

Most importantly, thanks to each of you who helped make this year’s Fringe Festival completely–and unquestionably–rad.


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